Liz's previous logo was designed by her son, and was fun and recognisable. However, as the demands of Liz's business grew - I recognised she was in need of something that was going to help her brand image across audiences, and make her stand out in a crowded market online. with many varying products with different uses, a problem area for Liz was no way of categorising the products for her customers, which would really help enhance the shopping experience.
A clear solution was for me to produce a colour palette which helps Liz to categorise her products - e.g - light blue for combination skin. This system helps her customers distinguish which products are best for them. Lauren Mason created some custom illustrations of shea butter - an ingredient that is most commonly used in Liz's products. Liz continues to really thrive - selling her products locally as well as online - all across the U.K and beyond! Her brand image has stepped up a notch and she has a new confidence in her products!
Organic, Calm, Inviting
Angela Archer, Tea & Copy - creative copywriting
"If you get the chance to work with Sophie, you definitely should!"
Aimee joy photography
"Sophie is full of life and love for both people and her work"
Diana Saxby, Grace the Day Celebrant
"Sophie's communications were always upbeat and friendly"